In this article, we will see how various popular apps are using Custom 2D Codes for many use cases. People will scan them only if they know what they are. This is due to sufficient awareness.īut when it comes to Custom Codes, awareness might act as a bottleneck.

This does away with the need to install any unwanted app for your audience.Īs soon as you see a QR Code, you know what it is and how to scan it. Why? Because they are scannable with a smartphone camera or any generic QR Code scanning app. You can rather use QR Codes for this purpose. Therefore, if you are planning on using such Custom Codes in your marketing campaigns, think again. Hence, they make sense only if the end-users already have the app installed on their smartphones. See why: Drawbacks of Custom 2D CodesĪs we just discussed, these codes need specific apps to scan them. And these drawbacks are essential if you’re planning on using these codes in your campaigns. Though Custom 2D Codes have such advantages, they come with some drawbacks too. Hence, enabling them to access the content. Since these codes can be scanned with specific apps, they push the audience to download this app. So we can safely say that Custom Codes can only be scanned with specific scanners and keep the data secure. But have you tried scanning them with a generic scanner? Have you seen customized QR Codes? They look branded and personal, right? Similarly, one of the main reasons behind Custom 2D Codes is to add branding and look unique.

Spotify code reader